Spoil Me: Brand Identity

Quiet luxury, but make it everyday. Spoil Me engaged us for a full start-up identity and a Shopify eCommerce build designed to feel indulgent, effortless, and cohesive. The brief: create a refined visual system, then bring it to life online in a way that feels considered (and easy to shop). We shaped the identity through a logo suite and brand board, anchored by clear guidelines for consistent rollout. Then we designed and built their Shopify experience — balancing elevated design with a clean customer journey, from product discovery through to checkout. The outcome is a brand and website that feels confident, calm, and unmistakably Spoil Me — built to scale.