The Paradox Princess: Brand Identity and Rollout

Kat came to us wanting a refined identity foundation that could hold contrast — playful and regal, soft yet unapologetically bold. Our approach was to simplify and refine through a logo suite and brand board, creating a grounded, modern presence that still feels full of personality. We then extended the system into a business card, email marketing template, and social media templates for everyday use. The outcome is a cohesive identity designed to show up consistently across both digital and physical touchpoints, that's unmistakably hers.